Macro-Environment Analysis of Italy and 12 C Frameworks

Executive summary The assignment starts with an introduction and Macro-environment analysis of Italy and 12 C frameworks. Macro environment is based on economic factors, social cultural forces, political and technological things that affect the organisation inside. It is important for a company to identify the possible political risk s in the country. Political risk is based on changes in the political environment that may have a direct impact on business. The political factors have influence on the tax that the business has to paid, the currency of the country and the business procedures that need to be carried out in order to be able to open a business in Italy. The economic factors are indicative of the economic stability of the†¦show more content†¦Forever 21 is looking to open a store in Italy. To be able to do this it needs to analyse the Italian market. The use of macro environment analysis and 12 C framework will help the business decide whether or not to open a store there. Geographical area Italy has an important geo-political location. It is situated in South-Central Europe. To the North it borders with France, Switzerland, Austria and Slovenia, which means easy access in terms of doing business with these countries. It is a member of Europe Union (BBC article country profile 2011). Forever 21 can use ship vessels or air transportation to transfer their products to Italy. Political factors The Prime Minister of the country is Silvio Berlusconi. The current government of Silvio Berlusconi has a majority in Parliament, which makes it possible for him to carry out a number of reform measures and make the main decisions for the country (Data Monitor 2011). Developing close ties with theUS The Italian government has been co-operating with the US in the formulation of defense, security and peace-keeping policies. This shows that these two countries enjoy good relations. This is an advantage for Forever 21 because this company originally came from the US , so that it shouldn’t be a problem for an US Company to open a store in Italy. Currency The currency that is used in Italy is the Euro. This mean as that it wouldn’t be difficult for the company toShow MoreRelatedMarketing and Aesop12007 Words   |  49 PagesInternational Marketing Plan: Aesop’s Expansion into Italy TBS982 Marketing in a Global Economy Patjira Aiemsumang 4304834 Natthanee Chatpahol 4230723 Cheuk Kin Jeremy Sin 4429448 Thanyaporn Theerawatphothong 4222490 July 22, 2013 Word Count: 6713 1. Executive Summary The cosmetic industry worldwide seems to be continuously developing, now more than ever with the advent of the Internet companies. Many famous companies sell their cosmetic products online also in countries in which they doRead MoreGlobalization and Its Effect on Consumer Behavior5974 Words   |  24 PagesRESEARCH..................4 3. 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